Information about DKNY

DKNY is one of the famous brand that have a high demand...They produce many kind of products such as jeans, shirt, skirt, short, jackets, pants and etc.DKNY also provide many offer to their customer such as gift card, discount and special offers.

The website that they show is very attractive...The marketing that they did are effective and world class marketing.

About DKNY from the website

Company Information

Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Mission Statement

The mission of the Donna Karan Company, as a design driven company, is to represent the international pulse of New York in the design, marketing and delivery of a complete lifestyle system to a global customer. We will apply the highest standards of creativity, integrity, quality and innovation to our products and concepts.

Donna Karan Biography (owner)

Mark Weber Biography (CEO)

"Mark Weber serves as Chief Executive Officer of LVMH Moet Hennessy Louis Vuitton Inc. (U.S.), the North American arm of the world's leading luxury goods group, and as Chairman and Chief Executive Officer of Donna Karan International, positions he has held since October 2006. He also has global operational responsibility for LVMH's Thomas Pink division. Mr. Weber is a member of the LVMH Group executive committee."
Prior to his current positions, Mr. Weber was the Chief Executive Officer of Phillips-Van Heusen Corporation, the publicly traded company, where he had been for 33 years. As CEO of one of the world's largest apparel companies, he oversaw all operating divisions of the company and directed the in-house advertising division for all PVH brands, during an exciting period of major growth and expansion in the company's history. Mr. Weber was instrumental in the 2003 acquisition and subsequent success of Calvin Klein, as well as the integration and development of IZOD, following its acquisition in 1995. Mr. Weber is also an author, having drawn upon his design background and extensive knowledge of the menswear field to produce the 1997 McGraw-Hill book "Dress Casually for Success...for Men."

DKNY corporate contact information

Toll Free Number: 1-800-231-0884

Career opportunities

Pictures...from DKNY

DKNY VS Levis

	DKNY	LEVIS
Usefulness	- Give a specific categories (men, women and juniors) - Easy to look for the sample such as jeans, clothes and etc.	- Give a specific categories (men, women and kids) - The samples of the jeans are very clear. They provide and the most famous jeans that people buy.
Product info	- They provide enough information such as contact number and addresses. - Attractive website (orange color)	- They provide a complete information that customer needs such as contact number, addresses for every outlet in the world, the latest jeans that. - More attractive website compared to DKNY
Ordering methods	- People need to be a member first before they can buy the products from DKNY. - Easy.	- People can buy what they want without be a member in the company but for members they have their own advantage because they can get a discount. - Much easier.
Payments methods	- Using the credit cards.	- Using the credit cards.
Money back guarantees	- We can’t find the money back guarantees	- Provide security. - Money guarantees.
Others	- DKNY Gift Cards Give the perfect gift, every time. Customer can buy what they want, when they want with this convenient gift card. Company Information - Mission statement - Donna Karan Biography(owner) - Corporate contact - Info - Career Opportunity	- Levis also provide gift card for they to gain loyalty. - Don’t state company information

Differences between DKNY and Levis

Usefulness

Categories

From the both website we can see the different on how they present their capability to attract visitors and buyers in term of flexibility in using the facilities provided there. For example DKNY give specific categories for segmentation in gender and age. We can see that DKNY provide categories on Men, Women and juniors. Same to Levis, it also present in categories for Men, Women and Kids. For me, of course every commercial website should provide this facility because a category is the most important finding if looking for product. Furthermore, Levis also give the latest jeans that they provide and the most famous jeans that chosen by buyers. Therefore, it can save to buyers for look what are the top of jeans bought by other buyers.

Samples

Besides, both website also confidently provide easy to find the samples of the kind of product. What did I mean is the samples of clothes, jeans and accessories. What I want to highlight is jeans. Buyers commonly are looking for jeans in e-commerce. So there is a criterion of this one. In short, DKNY and Levis are companies that fulfill the usefulness for their users.

Product Info

Contact

In addition, contact numbers are one of the terms that should be provided by every company because visitors want to look forward the further information about the product. They also come out with full address. But what can see that Levis also provide addresses for every outlet in the world. So, it is easy for visitors looking for them.

Color

While in color, both website can attract more visitors. But, Levis has its own style because the color, image and shape are more interesting. With brown color compare to DKNY, orange color Levis give good impression to visitors. Besides, when we immediately open the website, we can see the attraction of the pictures, images and shapes.

Font

What can I see that the font also give some impact to visitors, what I mean how they interpret or read the information given. For instance, even though give same size of font, but we can see the different on how the clear of font on Levis compare to DKNY. Maybe, they present in simple ways or sentence with clear message. Visitors exactly do not need float with so many sentences and information that do not related with their aim to make purchasing. In short, customers looking for the website that present in simple font with simple word to prevent waste time.

Animation

Meanwhile, animation is also one of the attractions to visitors to surf our website. It is clear when I say people always interesting to additional attraction like beautiful animation. For example, I prefer Levis as my choice of purchasing because there are so many attractive animations even do not related to product only. Maybe its have hidden agenda or meaning but it still give me satisfaction for me to ‘seat’ there for a long time. But DKNY just give a simple picture and image without animation maybe for the reason easy for customers to buy their product.

Ordering Methods

Condition

Then, here we discuss about how to order the product. When we want order the product from DKNY, we need to be a member first. So it quite difficult to customers makes this procedure. But, we can say it is easy because they can not give problems to customers to avoid unattractive. While Levis is much easier for the reason visitors can buy the product without be a member. So everyone can log in without register first. They also give discounts for customers and it’s clear given.

Procedure

While about the procedure of registration I think DKNY is more complicated compare to Levis. This because when we have to be a membership before purchase product from DKNY, we should fulfill the long registration even there is no purchasing making. While Levis, firstly we just click the product that we want after that fill the simple registration. For me DKNY want to create loyalty customers or want to give discounts for that loyal customers so that they encourage everyone should be a member first.

Payment Methods

Credit

Both provide credit card to pay because both provide e-commerce or transaction in term of credit payment.

Money Back Guarantee

We can’t find the money back guarantees from DKNY.
Then Levis also provide money back guarantee. If there are defective or spoilt orders, customer can get assurance of guarantee. So, visitors feel confident to make an order from this company.

Others

Gift

Moreover, DKNY also give the perfect gift, every time. Customer can buy what they want, when they want with this convenient gift card. Give card can gain the loyalty of the customers. Same to Levis, provide gift card for customers. But the gift card from DKNY is more clear compare to Levis. So it can attract more visitors o try their product.

Additional Information

Besides, DKNY also provide another information such as Mission statement, Donna Karan Biography(owner), Corporate contact ND Info of Career Opportunity. While Levis do not provide that information maybe for the reason of commercial website only.

What make a good website?

Good web sites:

-know their audience's demographics, in both socioeconomics and technology
-include the organization's name on every page
-use a consistent design throughout
-locate navigation aids at the top of each page
-offer quality content
-date and sign each page
-use proper spelling and grammar
-include a feedback mechanism
-load quickly
-put the "meat" of their pages in the first one or two screens
-use special effects only if they add value
-have working links
-build user loyalty

Know your audience

Good web sites know their users. You can't put users' needs first if you don't know who your -users are. You need to know more than the usual socioeconomics (age, gender, economic statu-s, occupation, etc.). You need to know their technology as well. How are they connected to the -Internet? What browser, and what version of that browser, are they most likely using? What about monitor size, resolution and color support?
A professor designing web pages for students who access them through a high-speed connection in a campus lab with known equipment has far fewer restrictions than does a county extension office designing pages for the public using unknown browsers and monitors, 28.8 and or slower modems.

Users' basic questions

Good web sites include the organization's identity on all pages. Surfers have four basic questions when they connect to a web page: "Where am I? Where do I want to go? Am I on the right path? Am I there yet?" (Bachiochi et al.) We have all seen pages that don't answer even the most important question ("Where am I?"), let alone the other three. Most users rely on web search engines to find things (Holman), and come into a page directly off a list of search results. They may have no clue where they are unless your page explicitly tells them!
Good web sites use a consistent layout and locate navigation aids at the top of their pages. A consistent layout builds site identity in the mind of the user. It also helps them visualize your site's structure. Users prefer navigation aids (buttons or text links) at the top of pages (Bachiochi).
If you have a web site, do your users a favor. Look at each and every page as an outsider and ask yourself the four basic questions listed above.

Content remains king

Good web sites answer users' questions and problems. Most web users connect to the web to find information, not to look at twirling logos. Content should be accurate, timely, concise and easy to find.

Good web sites are dated and signed. There's a lot of wrong, misleading, incomplete, outdated and undated material on the web. Reassure your users that the information you have is current by dating it. Reassure them that you stand behind it by putting your and your organization's names to it. Promptly remove outdated information.

Good web sites use proper spelling and grammar. The web is rife with poor writing and worse spelling. Bad spelling and grammar detract from users' perception of the validity of your pages and lead them to question your commitment to accuracy and quality. If writing is not your forte, get someone who is good at it to edit or proof your pages for you.

Good web sites include a contact. Encourage your users to contact you for more information or with comments and suggestions about your site. Include a contact name or title ("webmaster" for example), and at a minimum an e-mail address, and preferably the complete address, phone and fax. Then respond promptly to user inquiries.

Page design

Designing for the web is very different than designing for print. Unlike the printed page, users control much of a web page's appearance. They can turn graphics off. They can reduce or enlarge the font size. They can reduce the viewing area. You don't know what size or resolution monitor they have. You don't know what browser they're using, and thus what html features they can see. Screen display is poorer than print publications, so high resolution graphics are wasted. It is harder to read text on screen and users are more prone to scan and skip about. You need to consider all of these factors, and more, in web design.

Good web sites load quickly. Users are impatient beasts. Most users are willing to wait 10 to 15 seconds for a page to download, but not much more unless it's a page they really want. (When was the last time it took you 10 or 15 seconds to turn a printed page over?) Slow download time is the number one complaint of users.

Good web sites present their meat in the first one or two screens. Users don't like to scroll. As few as 10 percent of users scroll past what they see on the initial screen (Nielsen, May 1996). Make the top part of your page count. Many users will decide whether to stay or to leave based on what they see when the page first loads.

Good web sites use special effects only if they add value. This includes large image maps, busy background images, scrolling marquees or text, frames, changing link colors, and animation. Remember your target audience: what adds value for 12-year-olds is different than what adds value for their parents or grandparents. Animation is especially distracting, and frames make navigation cumbersome. Just because you can do it doesn't mean you should.
Working links

On a good web site, all the links work. Sure, there are days when a remote site might be down or busy, preventing a link from working at any particular moment. But all the links within your site should work all the time. Test links to remote sites regularly to make sure they are still valid, and if they're not, fix them promptly.

Build loyalty

A good web site is one that users come back to again and again. Bookmarks are used by 83 percent of surfers to revisit favorite sites, according to one survey (Holman). Another reported that 57 percent of users visit the same group of sites regularly. Over half visit a new site based on friends' recommendations

what is good about levi's?

Levi's is a big company and have a lot of franch in this world...(USA, Europe, Latin America, Asia Pacific and Canada)

Secure Shopping Guarantee

Levi's use the industry standard encryption protocol known as Secure Socket Layer (SSL) to keep your order information secure.
They have established a Secure Shopping Guarantee for every transaction that you make with LevisStore.com. Should any unauthorized charges appear on your credit card as a result of shopping with LevisStore.com, you must notify your credit card provider in accordance with its reporting rules and procedures.
They will cover the liability of purchases made through this web site only if the unauthorized use of your credit card resulted through no fault of your own. If your bank holds you responsible for fraudulent charges, they will cover your liability up to $50.00.

From what we already discover, we are very satisfied with the website that they show...They show us the sample of their products very clearly.so, it is much easier for us to choose what want to buy.Without any doubt we can purchase product from Levis...

Pictures...from Levi's