Differences between DKNY and Levis

Usefulness

Categories

From the both website we can see the different on how they present their capability to attract visitors and buyers in term of flexibility in using the facilities provided there. For example DKNY give specific categories for segmentation in gender and age. We can see that DKNY provide categories on Men, Women and juniors. Same to Levis, it also present in categories for Men, Women and Kids. For me, of course every commercial website should provide this facility because a category is the most important finding if looking for product. Furthermore, Levis also give the latest jeans that they provide and the most famous jeans that chosen by buyers. Therefore, it can save to buyers for look what are the top of jeans bought by other buyers.

Samples

Besides, both website also confidently provide easy to find the samples of the kind of product. What did I mean is the samples of clothes, jeans and accessories. What I want to highlight is jeans. Buyers commonly are looking for jeans in e-commerce. So there is a criterion of this one. In short, DKNY and Levis are companies that fulfill the usefulness for their users.

Product Info

Contact

In addition, contact numbers are one of the terms that should be provided by every company because visitors want to look forward the further information about the product. They also come out with full address. But what can see that Levis also provide addresses for every outlet in the world. So, it is easy for visitors looking for them.

Color

While in color, both website can attract more visitors. But, Levis has its own style because the color, image and shape are more interesting. With brown color compare to DKNY, orange color Levis give good impression to visitors. Besides, when we immediately open the website, we can see the attraction of the pictures, images and shapes.

Font

What can I see that the font also give some impact to visitors, what I mean how they interpret or read the information given. For instance, even though give same size of font, but we can see the different on how the clear of font on Levis compare to DKNY. Maybe, they present in simple ways or sentence with clear message. Visitors exactly do not need float with so many sentences and information that do not related with their aim to make purchasing. In short, customers looking for the website that present in simple font with simple word to prevent waste time.

Animation

Meanwhile, animation is also one of the attractions to visitors to surf our website. It is clear when I say people always interesting to additional attraction like beautiful animation. For example, I prefer Levis as my choice of purchasing because there are so many attractive animations even do not related to product only. Maybe its have hidden agenda or meaning but it still give me satisfaction for me to ‘seat’ there for a long time. But DKNY just give a simple picture and image without animation maybe for the reason easy for customers to buy their product.

Ordering Methods

Condition

Then, here we discuss about how to order the product. When we want order the product from DKNY, we need to be a member first. So it quite difficult to customers makes this procedure. But, we can say it is easy because they can not give problems to customers to avoid unattractive. While Levis is much easier for the reason visitors can buy the product without be a member. So everyone can log in without register first. They also give discounts for customers and it’s clear given.

Procedure

While about the procedure of registration I think DKNY is more complicated compare to Levis. This because when we have to be a membership before purchase product from DKNY, we should fulfill the long registration even there is no purchasing making. While Levis, firstly we just click the product that we want after that fill the simple registration. For me DKNY want to create loyalty customers or want to give discounts for that loyal customers so that they encourage everyone should be a member first.

Payment Methods

Credit

Both provide credit card to pay because both provide e-commerce or transaction in term of credit payment.

Money Back Guarantee

We can’t find the money back guarantees from DKNY.
Then Levis also provide money back guarantee. If there are defective or spoilt orders, customer can get assurance of guarantee. So, visitors feel confident to make an order from this company.

Others

Gift

Moreover, DKNY also give the perfect gift, every time. Customer can buy what they want, when they want with this convenient gift card. Give card can gain the loyalty of the customers. Same to Levis, provide gift card for customers. But the gift card from DKNY is more clear compare to Levis. So it can attract more visitors o try their product.

Additional Information

Besides, DKNY also provide another information such as Mission statement, Donna Karan Biography(owner), Corporate contact ND Info of Career Opportunity. While Levis do not provide that information maybe for the reason of commercial website only.