DKNY VS Levis

	DKNY	LEVIS
Usefulness	- Give a specific categories (men, women and juniors) - Easy to look for the sample such as jeans, clothes and etc.	- Give a specific categories (men, women and kids) - The samples of the jeans are very clear. They provide and the most famous jeans that people buy.
Product info	- They provide enough information such as contact number and addresses. - Attractive website (orange color)	- They provide a complete information that customer needs such as contact number, addresses for every outlet in the world, the latest jeans that. - More attractive website compared to DKNY
Ordering methods	- People need to be a member first before they can buy the products from DKNY. - Easy.	- People can buy what they want without be a member in the company but for members they have their own advantage because they can get a discount. - Much easier.
Payments methods	- Using the credit cards.	- Using the credit cards.
Money back guarantees	- We can’t find the money back guarantees	- Provide security. - Money guarantees.
Others	- DKNY Gift Cards Give the perfect gift, every time. Customer can buy what they want, when they want with this convenient gift card. Company Information - Mission statement - Donna Karan Biography(owner) - Corporate contact - Info - Career Opportunity	- Levis also provide gift card for they to gain loyalty. - Don’t state company information